The principles of preparing the color palette of the creative city to increase the participation of citizens (Case study: 15 Khordad street in Tehran)

Introduction:

The face of the city expresses the identity and culture of the people of the city. Appearance and scenery are one of the important and influential aspects on the quality of citizen's life. The color used in the composition of visual and landscape components is one of the important and necessary effects in the quality of urban spaces. The use of different colors in urban spaces makes the user of the space benefit from the space according to his social and cultural conditions. On the other hand, urban spaces are the supply of people's presence and activity, and citizens engage in social interactions in urban spaces, and part of their daily needs are met in these spaces. Therefore, the appropriate use of color in the design of urban spaces can have a positive effect on the attraction and behavioral understanding of the citizens of the urban environment and increase the vitality, dynamism, sense of peace, satisfaction and security of the users. Proper lighting at night have a significant impact on the night life of urban spaces. Colors have the ability to show one urban space cold and soulless and another lively and dynamic, which of course depends on culture and social conditions. Colors create a diverse background of contrasts during the day and at different hours of the day and night. Choosing the type of color and paying attention to its contrast in different environmental conditions and climates is another important and necessary point for designing urban spaces. Neglecting the appropriate design of colors can lead to users' anxiety and even their aggression, and bring spatial and visual disturbances. In today's cities, the variety of colors has decreased, and this has caused the cities to become gray and monotonous, which shows more attention to function compared to form and body.



The Purpose of the Research:

The most important goal of this research was to create color harmony, increase the presence of citizens, make the urban space memorable and lasting through the formulation of the principles of the city's color palette in the city of Tehran.



Methodology:

In this research, the principles of creating a creative urban color palette have been discussed in the pedestrian area of Panzdeh Khordad in Tehran .In this research, the international method of Lucher and Cadwell has been developed . This model is based on the preferences expressed by the citizens and the psychology of colors by them and finally suggests a suitable color palette for the urban design of the range. The research method in this study is descriptive and analytical. Questioning and statistical methods have been used to determine the desired color palette of citizens on the 15 Khordad sidewalk street.



Findings and Discussion:

According to the results of the questionnaire, citizens have welcomed yellow, red and turquoise colors. Black, brown and gray colors are not very desirable from the point of view of the statistical community. The results of psychological analysis show that most of the citizens are trying to gain respect. Another group of statistical samples integrate and combine ideas and feelings. These items have been used in the presented plan to improve and modify the market area.



Conclusion:

In this research, after reviewing the literature on the subject and identifying the basics of using color in urban spaces and the psychological effects of colors on users, how to intervene in the design of the principles of the color palette of Panzeh Khordad pedestrian area in a creative way that leads to an increase The presence of citizens should be limited. The 15 Khordad sidewalk is one of the examples of urban spaces with these conditions, which currently have many users. This urban space mainly consists of a lot of uniform neutral colors with a predominance of gray. The environment of this sidewalk, is one of the lively and dense urban spaces of Tehran, has the ability to use color better in design and improve the quality of space, which leads to increasing vitality, presence, staying in the space and forming an image. It will be favorable for users. Therefore, colors have a special effect on the design of urban spaces and its quality, as well as the presence, staying, perception and mental imagination of users.